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UFlex’ Asepto, the first Indian manufacturer of Aseptic Liquid Packaging with holographic innovation, has been chosen as the packaging partner of the FDC brand 'Electral Z+ (ORS+Zinc Solution)' ready-to-drink OTC product, which is made by Halewood Laboratories Private Ltd. The one-of-a-kind 3D holographic packaging solution that draws attention with interactive packaging. Overall, the package not only proved to be a great match for clear communication with consumers, but it also highlighted the product's USP. The value-added Electral variation featured in Asepto's holographic packs is now available in pharmacies and health centers across India.
A crowning moment for Asepto on receiving the SIES SOP Award 2021 for an exclusive packaging for FDC –Limited ORS+Zinc Solution Electral –Z+ (Delicious Orange Flavour) in “Asepto Holographic Pack”. FDC Limited is the first company to use the value added feature for ORS category The overall packaging has holographic 3D effect which catches attention and acts as an interactive packaging.
This revitalization and integration of holography proved to be the perfect fit for the product.
Ashwani Kumar Sharma
President & CEO, Aseptic Liquid Packaging Business UFlex Limited